Kia Ranks High In 2018 Initial Quality

By Product Expert | Posted in Dealership news, Kia Forte, Kia Optima, Kia Rio, Kia Sorento, Kia Sportage on Friday, June 29th, 2018 at 3:48 pm
Kia Rio offers top initial quality 2018

One of the worst things is to buy a new car and then have issues. Whether that be a weird sound that is a symptom of a larger issue, or an honest-to-goodness breakdown, it can really take the shine off a new car. Drivers should be able to expect a certain level of initial quality in their vehicles, but what does initial quality in a car even mean? Different organizations will have different opinions, but each year there is a J.D. Power Initial Quality Study that looks at very specific things. 

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What does initial quality in a car even mean?

According the the J.D. Power Initial Quality Study that happens annually, a good judge of initial quality is looking at how many issues were reported by buyers in the first 90 days of car ownership. Some things that might have been reported included technology or interior features that are difficult or impossible to work, feature or vehicle malfunctions, or even breakdowns. The J.D. Power study ranks different vehicles according to this criteria by looking at how many problems are reported about per 100 vehicles sold by different manufactureres.

We are happy to let you know that in the 2018 J.D. Power Initial Quality Study, Kia took the top spot in the non-premium brand category. It earned that title with just 72 problems per 100 vehicles. This is the fourth consecutive year that Kia earned this top spot.

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side view 2019 Kia Sorento

What Kia vehicles have the best initial quality for 2018?

While the Kia brand as a whole offered top initial quality in this study, two models took the top place in their respective categories. The 2019 Kia Sorento earned the top spot in the Midsize SUV category, and the 2018 Kia Rio rose to the top of the Small Car category. Other Kia vehicles that earned top spots in this study were:

  • 2018 Kia Optima – Midsize Car, 2nd Place
  • 2018 Kia Sportage – Small SUV, 2nd Place
  • 2018 Kia Sedona – Minivan, 2nd Place
  • 2018 Kia Forte – Compact Car, 3rd Place

Are you interested in learning more about these new Kia vehicles, or even test-driving one in the Daphne AL area? Visit us here at Team Gunther Kia.

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